Not since The World Is Yours anyway, whose “New Freezer” with Kendrick Lamar served as a coming-out party of sorts for the rapper. You've never seen an album with this many hit records on it.” You might have somebody drop an album that only have one or two hits. “I'm making hit records back to back to back. “On this album it's like I wasn't just making records,” he told Beats 1’s Zane Lowe. But Rich is looking out for number one on The World Is Yours 2, both literally and figuratively-he is aiming squarely for the charts. Oh, and then there are his responsibilities as head of the Rich Forever record label. It’s a weird flex to be sure, but not all that hard to believe when you consider the Atlanta MC’s extensive collaborative resume, along with the leaps he’s made in visibility since the days of his Rich Forever compilation mixtapes. “I don't do no relaxing,” Rich The Kid says on “Splashin” from The World Is Yours 2.
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